A Customer is the most important person in this business — we, at Nan, Inc., take no exception to this.
A Customer is not dependent on us —
we are dependent upon him.
A Customer is not an interruption of our work —
he is the purpose of it.
A Customer does us a favor when he gives us the opportunity —
we are not doing the favor by serving him.
A Customer is not someone to argue or match wits with —
nobody has ever won an argument with a customer.
A Customer is a person who brings us his wants —
it is our job to handle them profitably for him and for ourselves.